Puma and Adidas entered a fierce and bitter rivalry after the split. A few months later, Rudolf's company changed its name to Puma Schuhfabrik Rudolf Dassler. Rudolf created a new firm that he called "Ruda", from "Ru" in Rudolf and "Da" in Dassler. Adolf started his own company using a name he formed using his nickname-Adi-and the first three letters of his last name-Das-to establish Adidas. Rudolf moved to the other side of the Aurach River to start his own company.
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Split and creation of Puma Īfter increasingly different views of how to run the business, the brothers split the business in 1948. When Rudolf was later picked up by American soldiers and accused of being a member of the Waffen SS, he was convinced that his brother had turned him in. "Here are the bloody bastards again," Adi remarked, apparently referring to the Allied war planes, but Rudolf, due to his apparent insecurity, was convinced his brother meant him and his family. Adi and his wife climbed into a bomb shelter that Rudolf and his family were already in. A growing rift between the brothers reached a breaking point during a 1943 Allied bomb attack. īoth brothers joined the Nazi Party, but Rudolf was a keen Nazi, who applied to join, and was accepted into the Gestapo they produced boots for the Wehrmacht. Business boomed the Dasslers were selling 200,000 pairs of shoes annually before World War II.
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The brothers drove from Bavaria to the 1936 Summer Olympics in Berlin with a suitcase full of spikes and persuaded United States sprinter Jesse Owens to use them, the first sponsorship for an African American. In 1927, they moved into a separate building. At the time, electricity supplies in the town were unreliable, and the brothers sometimes had to use pedal power from a stationary bicycle to run their equipment. The pair started their venture in their mother's laundry. They named the new business "Gebrüder Dassler Schuhfabrik" ( Dassler Brothers Shoe Factory) which was the only business at the time that manufactured sports shoes. In 1924, Rudolf and his younger brother, Adolf, nicknamed "Adi", founded a shoe factory. When he returned from fighting in World War I, Rudolf was trained as a salesman at a porcelain factory, and later in a leather trading business in Nuremberg. After leaving school, their son, Rudolf Dassler, joined his father at the shoe factory. History Background Ĭhristoph von Wilhelm Dassler was a worker in a shoe factory, while his wife Pauline ran a small laundry in the Franconian town of Herzogenaurach, 20 km (12.4 mi) from the city of Nuremberg. Puma's shoe and clothing designs feature the Puma logo and the distinctive "Formstrip" which was introduced in 1958. Puma's earliest logo consisted of a square and beast jumping through a D, which was registered, along with the company's name, in 1948. The relationship between the two brothers deteriorated until they agreed to split in 1948, forming two separate entities, Adidas and Puma.įollowing the split, Rudolf originally registered the newly established company as Ruda (derived from Rudolf Dassler, as Adidas was based on Adi Dassler), but later changed the name to Puma. In 1924, Rudolf and his brother Adolf "Adi" Dassler had jointly formed the company Gebrüder Dassler Schuhfabrik ('Dassler Brothers Shoe Factory'). The company was founded in 1948 by Rudolf Dassler (1898–1974). Puma is the third largest sportswear manufacturer in the world. From shoes to sports apparel designed with comfortable soles, easy-to-remove straps moisture-wicking materials, your kids can feel and look their best every time they are outside.Puma SE, branded as PUMA, is a German multinational corporation that designs and manufactures athletic and casual footwear, apparel and accessories, which is headquartered in Herzogenaurach, Bavaria, Germany. PUMA incorporates fresh style and bright colours into our kids’ sports apparel collection to keep them cool during outdoor play. What does it take to bring out your best on the courts and tracks? Sportiness, precision and swiftness, all embodied in PUMA shoes, further elevated with innovative technologies to provide the best comfort to move with style. PUMA sportswear helps you stay ahead of your game by incorporating innovative technology into our apparel designs.Ĭomfortable insoles, extra cushioning and sporty elements, PUMA shoes give your performance a boost and your look an edge. Designed for the best athletes, PUMA combines style and functionality to give your performance an edge.
Are you ready to perform your best? Change doesn’t come easy, so we create sports apparel that lets athletes aim higher, run better and be forever faster.
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